Are you restricting your impact?
When we first think of supporting a new nonprofit, we usually wonder: What program? What initiative? What specific need do they have?
Directed, or restricted, donations are a common way to give, and they offer some benefits like:
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Targeted impact
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(Likely) measurable results that help you understand your ROI
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A sense of accountability for the funds you entrusted to the nonprofit
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A sense of connection to the nonprofit’s work
Directed gifts are traditional, but they’re certainly not the only way to give—or even the most effective.
If you’re looking to diversify or expand your impact, here are a few other giving strategies to consider.
Unrestricted funding
MacKenzie Scott is perhaps the highest-profile giver who specializes in large, unrestricted donations—no strings attached. Studies of her impact on nonprofits show that unrestricted gifts contribute to long-term financial stability and more opportunity to innovate.
If you’ve supported a nonprofit for some time now, and developed a relationship with them, an unrestricted gift can be a powerful way to amplify your impact by empowering the team to focus on the bigger picture.
Direct cash
We’ve all found ourselves struggling to know if or how much to give directly to someone who asks. There’s no denying it can feel strange; but in some cases, cash is exactly what’s needed.
Some nonprofits are experimenting with direct, no-strings-attached cash transfers to people in need. GiveDirectly, one such organization, reports that lump sum cash gifts reduce long-term poverty because the recipients can invest in education or a business, pay off high-interest debt, or upgrade their living conditions.
Editor’s note: GiveDirectly has not been vetted by The Signatry’s team; I’ve included their research for informational purposes only. Donor advised funds may not make grants that benefit specific individuals; because of this, The Signatry does not make grants to direct cash nonprofits like GiveDirectly.
Seeds for sustainability (Or, funds for fundraising)
While ratings organizations like Charity Navigator are fair to look for a low budget percentage spent on fundraising, fundraising is vital for any nonprofit that wants to make a long-term impact.
That’s why one of our donors directs his giving almost exclusively to fundraising departments at young, promising nonprofits. He described it as seed money. If he sees a mission worth supporting, he wants to equip that team to show others exactly why.