Plus, generosity going TikTok-viral, how to increase your joy in giving, and The Signatry’s 2024 annual report. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­    ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­  
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Modern generosity from business to the breakfast table

IN THIS EMAIL

  • The Cause Champions behind Maverick City Music
  • Generosity in the news: When generosity goes viral
  • How to increase your joy in giving
  • The Signatry's 2024 Annual Report

Coming Soon

Set Free: A Cause Champions Story

 

Get ready to go behind the scenes of the groundbreaking, Grammy-winning prison worship project from Maverick City Music and Kirk Franklin, Kingdom Book One.

Set Free updated trailer thumbnail

To watch the trailer, click the thumbnail above or visit our YouTube channel.

It started when entrepreneurs Travis and Bridget Joyner asked, “Hey, Tony, what’s on your heart?”

 

Tony Brown, founder of Maverick City Music, responded: “I want to bring Jesus to the darkest places. I want to bring a group of songwriters into a prison and write music.”
 
It was an unprecedented and impossible request, but when God's people were set free to pursue their calling, miracles started happening.

 

This documentary captures the power of unleashing the resources God gives us—creativity, finances, relationships, and even experiences—to build his kingdom and carry Christ's freedom and hope to all.

Generosity in the news

 

Why God Said, “Don’t Harvest It All”

Holy Post Media 

 

You may be familiar with the system of “gleaning” God gives his people in Deuteronomy. Writer Esau McCaulley argues that this Old Testament economic safety net is one of the key passages that can help us understand the Bible. 

 

“One key lesson here is that even in a land of abundance, there will always be those who are left out of that abundance. What are the people of God supposed to do in this context? Moses wants the people to understand that their goal is not to maximize profits. 

 

“... Instead, through this passage, God is saying: your job is not to maximize things for yourself, but to leave margin—to practice intentional “inefficiency”—for the sake of those who are suffering.”

 

More Foundations Opt for Spend-Down Strategies

Philanthropy Roundtable

 

High profile givers like Warren Buffet and Bill Gates have recently announced strategies to give away all of their charitable reserves within 10 to 20 years. That’s a little different from the long-term, dynastic philanthropy we’re used to. 

 

A growing number of generous families are considering similar sunsets. The Johnson Center offers a thought-provoking list of tradeoffs. 

 

Would you, like Bill Gates, prefer to “give while you live” and empty the coffers by 2045? Or, would you rather set a trajectory for impact that you entrust to the second and third generations? 

 

MrBeast, Jimmy Darts and the Business of Being Generous

Relevant Magazine

 

“The more outlandish the generosity, the more views it earns. The more views it earns, the more money comes in to fund the next giveaway. It’s charity as content loop. On paper, it’s a win-win.” 

 

Writer Annie Eisner offers a thoughtful evaluation of the “extravagant charity stunts” that generate millions of views (and dollars) on YouTube and TikTok. Content creators buy groceries, fund surgeries, and build homes for needy strangers—all on camera, of course! 

 

Flashy generosity content presents the newest version of an age-old question: Is a good deed done for personal gain still good? Is that even the right question for a Christian to ask? 

increase joy in giving blog header

Featured Blog

How to Increase Your Joy in Giving

 

It is no mystery that giving brings joy; we’ve all experienced it, and many studies have proven it. But did you know you can take active steps to increase your own joy in giving? 

  

It’s possible, and it involves combining two very different giving strategies: impact-driven and Holy Spirit-led. Guest author Heather Tuininga recommends an 80/20 split between the two. What might that look like in your portfolio?

Read the blog

Alongside

The Signatry's 2024 Annual Report

 

In 2024, we set a new grantmaking record, sending over $746 million to nonprofits working for God’s kingdom in a single year. That’s a testament to God’s faithfulness and to the generosity of the families who partner with us to make eternal impact. 

 

From donor advised funds, to family fundraising hikes, to alternative investments, learn how we walked alongside generous families in 2024.

    View the annual report online
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    Overland Park, KS 66212
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    This does not constitute nor does The Signatry provide legal, tax, financial or other professional advice. You should consult professional advisors concerning the legal, tax, or financial consequences of your charitable activities.